Otb definition merchandising. For while the others are thinking and establishing digital processing and/or summing vs. Otb definition merchandising

 
 For while the others are thinking and establishing digital processing and/or summing vsOtb definition merchandising  OTB planning is an inventory management practice used by all types of businesses, though it’s especially useful for retailers selling large numbers of SKUs—like fashion and apparel brands

Open to buy definition: a financial budget for retail merchandise planners. Contribute to the definition of the merchandising and wholesale strategies (in the different markets) with the VP of Merchandising and VP of Wholesale, in line with the brand targets (both long and short term). By considering these factors, retailers can calculate how much inventory they need to purchase and when to purchase it. Merchandise Planning/OpentoBuy (OTB)OverviewThe Merchandise Planning/Open-to-Buy system provides management with a tool to measure and control. $25 for the time you lived in a designated college, university or private school residence in 2022. Merchandising refers to the act of promoting the sale of goods and services in a store by way of retail sale. The retailer has to provide products which are expected to be demanded by his consumers. - Built and structured the range of products with Design and Merchandising. Failing to compute the open to buy budget may be disadvantaged on the business, due to stock specific that will soon arise from improper planning. Preemptive buying and merchandising decisions are only possible by looking at a. 7 job titles for merchandisers. You can also calculate your OTB at cost. mag 2022 - Presente1 anno 6 mesi. • Guide all the activities related to the seasonal campaign: OTB definition, master order selection, coordination of regional buyer, order review and approval with the CEO • Guide in season merchandise management: coordination with Visual Merchandising, Marketing, CRM, Clienteling, Retail Training and Distribution Meno dettagli Total = $56,000. This route has no freedom and isn’t an option route. You’ll need to determine your initial markup (IMU) on each. OTB calculation shall one of the most important tasks to master when getting a merchandise business. freshly formatted HDD), then pressing the OTB button will not trigger. breadth. CBB is not adjusted as a result of the OTB. ” This term is often used interchangeably with the more specific term “customs plastic bag. Deals processing can change the cost on purchase orders. The Ontario Trillium Benefit (OTB) is a refundable tax credit that combines three tax credits. Oracle Retail Merchandising Batch Schedule. Clothing and accessories retailers may want to opt for mannequins, while a boutique shop may choose to devote a bespoke fixture or display case to cross-merchandising. It will have a threading assignment and a business logic processing. OTB. It combines three tax credits into one single payment: The credits are funded by the Province of Ontario and are administered by the Canada Revenue Agency. Academic year: 2015/2016. Caractéristiques du merchandising. A highly qualified, innovative, and inspiring omnichannel retail and sales executive, with extensive experience in merchandising, sales, merchandise financial planning and allocation, operations. OTB Definition Retail Buying Plan Template Components Open to Buy Budgeting Steps Importance of OTB Retail Buying Plan Considerations. Merchandising is an effective technique to bring customers in the store who don’t come in the market for shopping purpose. III- Le merchandising de gestion. With rapid and blitz games though, the difference is smaller. One of the best ways to do is to manage the inventory of the business, where maximum cash of the retailers is invested. Improved Inventory ManagementOTB. A merchandiser is employed by a supplier, manufacturer, or retail company to ensure that a store's inventory is well stocked and maintained. OTB planning is an inventory management practice used by all types of businesses, though it’s especially useful for retailers selling large numbers of SKUs—like fashion and apparel brands. Product promotions in merchandising include adjusting prices to manage profit margins across products and selling locations and designing attractive displays. - E-Merchandising & E-Store Management of the five online catalogues. Merchandising in media is the practice of creating, marketing and selling products or services related to a particular media property or brand. how many practices are there in oceg capability modelAccounts Payable OTB. 2. An OTB system looks at your current inventory plus your planned sales, and compares that data with data from your actual sales. Who uses an open to buy plan: OTB is used by all types or retailers, big and small! OTB plans can be used for the entire store or broken down. Boy, Brand, Tough. Planning budgets and presenting sales. MERCHANDISE definition: 1. Records are array fetched from DISC_OTB_APPLY table, processed and committed to the. To promote the sale of, as by advertising or display: merchandised a new product. Collection Merchandising: - Analysis of Sales by Gender, Region, Product Attributes, Price and Performance vs Estimates - Assortment & Pricing Strategies - Creation & Roll Out of Merchandising Plan Digital Merchandising: - Definition of OTB & Sales Budget / Estimates - Buying & Reorders - Commercial Calendar Definition Merchandising is the process that deals with ensuring the retailer’s merchandise is available in the right quantities at the stores and displayed in the right way to drive its sales. OTB - What does OTB stand for? The Free Dictionary. You can plan merchandising budgets for future items based on historical data of how well products in t-shirt, shoes, and purchase categories have sold. 2. 2. dic 2016 - apr 2023 6 anni 5 mesi. An open-to-buy is a financial tool, in that the units of measure are typically dollars, usually retail. Although dollar planning is the most basic type of planning, unit planning is another tool used in balancing merchandising assortment with customer demand. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic. RETAIL MERCHANDISING 2. Open-To-Buy Definition. ”Bloody” is a common word to give more emphasis to the sentence, mostly used as an exclamation of surprise. Read more: Communication Skills:. The following is a breakdown of the steps in retail inventory management. Entrepreneurial mindset with sound commercial judgement,. 2. Merchandise yang akan dijual penting untuk dipilih dengan benar. "I have a subscription to the retail dogma course, and have learnt lot in it. University; High School. Merchandising = Managed. Analyse daily/weekly sales reports and propose appropriate action to take through discussion with design. Merchandise or product is the most basic component of merchandising planning. Explanation: Ya, OTB = Open To Buy. Definition. Open To Buy + 1. OTB billing is the of of most major tasks to boss when starting a merchandise business-related. This is a complete guide to the OTB (Open-to-Buy) concept in retail. "Take a stand for what you believe in. They may offer a few different options for a product and buy deep into each product. An efficient OTB plan has the following elements. Looking beyond your traditional business boundaries will enable you to take full advantage of market shifts and capture new profit pools. You’ll work face-to-face with merchandising team members and partners, which means listening to their concerns. Jorge Pereira da Silva gostou. This is a complete guide to the OTB (Open-to-Buy) concept in retail. Unit 6 • • • • • • • Stock Turnover Lead Time Safety stock Capital Turnover GMROI OTB Six month merchandising plan Stockfashion merchandising lecture setting merchandise budgets introduction to monthly otb planning introduction to wssi introduction to weekly otb planning at linePart of a merchandiser's role is to create and assemble visually distinct and compelling sales displays for products on a store's sales floor. Fungsi OTB. This includes your store layout, the products you choose to sell, how you arrange them, and even your pricing strategy. The guide is designed to inform you about the ‘backend’ of RMS: data inputs, processes, and outputs. Arrow. Northern Ontario Energy Credit (NOEC) – This credit is a tax-free payment that helps Northern Ontarians pay for high home energy costs. Dari apa itu merchandise hingga contoh merchandising akan dibahas di sini. It will have a threading assignment and a business logic processing. gross margin divided by average inventory at cost; alternatively, it is the gross margin percent multiplied by net sales. Download the retail bought plan excel template or lern how to calculate the OTB budget for your consumer or e-commerce business. TVG. Digital Merchandising: - Definition of OTB & Sales Budget / Estimates - Buying & Reorders - Commercial Calendar Definition - Collaboration with e-store manager for Online Planning, Optimization of Pre Digital Production Processes, Visual. Retail, Technology, SAP. Furthermore, this may also involve the. An effective OTB prevents loss of sales due to unavailability of required stock. Merchandising in media is the practice of creating, marketing and selling products or services related to a particular media property or brand. A wide variety of applications are available: from ortho-rectification or pansharpening, all the way to. It is the buyers who decide what products the company is going to sell, and from where it is going to be sourced. When your body takes the unnatural and unnerving flight over the handle bars because you hit something big, slammed on your front brakes, or descended something to steep. Seven-Step Procedure for Calculating the Six-Month Merchandise Plan/Budget. Failing to calculate the open to buy budget can be destructive for the commercial, due to stock challenges so will soon risen from wrong engineering. Deals processing can change the cost on purchase orders. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. Term. Merchandising in media is the practice of creating, marketing and selling products or services related to a particular media property or brand. Sales analysis and reporting to monitoring performance, finding markets opportunities and strategies to react at business loss. This is a complete guide to the OTB (Open-to-Buy) concept in retail, and a detailed step-by-step explanation of the entire process. Retailers use more cross-sells and bundles. OTB. " True story. which of these is an example of auditory imagery quizlet; who wrote lover on eddie's cast; what are the famous japanese culture in japan? where can i find a baby name?Responsible at Global level for: •Open to Buy/ Open to Assort:-Buying Budget definition and negotiation agreement at Yearly/Seasonal horizon, with Top Clients in Retail/Wholesale market (Global), to achieve and exceed Sales target by Channel/Country while ensuring Brand integrity and sustainable long-term partnership objectives, in line with Corporate. Let me explain this with an example. OTB Meaning. If. The theory goes: create a favorable retail environment, and increase sales. Uploaded by:. Rather, the colors, sounds, smells, temperature, and the way the merchandise feels combine to deliver an experience to the customer psyche that they may not even realize. February 10, 2023. Who uses an open to buy plan: OTB is used by all types or retailers, big and small! OTB plans can be. Tujuan utama merchandising adalah untuk menyediakan barang di toko, pada jumlah, waktu dan harga yang sesuai untuk mencapai sasaran perusahaan. Definition, 15 Examples and Tips. Definition. Oracle Retail Merchandising Batch Schedule. goods that are bought and sold: 2. Business OTB abbreviation meaning defined here. Experience in using analytical tools/system, retail or OTB planning is a plus; Strong analytical skills and numerical sense with. When customers walk into the store, they don't consciously think about the sensory experience. An open-to-buy plan determines how much of each class of merchandise you or your buyers can purchase. It’s art + science. Watch Live Horse Racing Video & Replays. "I have a subscription to the retail dogma course, and have learnt lot in it. OTB records are maintained at the subclass/week level. FORECASTING OTB - EXAMPLES Forecasting OTB based on Planned SalesIf the 10 th of the month falls on a weekend or statutory holiday, the OTB payment is issued on the last working day before the 10 th. See full list on shopify. That’s where Open To Buy planning – which is also known as OTB planning, supply planning and merchandising planning – comes in. OTB is a purchasing plan based off your current inventory levels, projected sales,. . View UNIT 6 (1). Open to Buy Budgeting. Merchandising also provides the ability to maintain the items, locations, and quantities ordered for Purchase Orders. gen 2022 - lug 2023 1 anno 7 mesi. In most cases, an event is. This could refer to. Open to Buy. Buying & Merchandising Retail KPIs Retail Financials Managing Performance. Try Shopify free for 3 days, no credit card required. using. The kit is the merchandise, while the large poster in the window of a famous athlete in next season's. Chapter 7 : Planning MerchandiseThe meaning of MERCHANDISE is the commodities or goods that are bought and sold in business : wares. Group: The next level below division is group. 1. Example: All of the accounts payable need to be cleared before we can invest in new software. | Meaning, pronunciation, translations and examplesMerchandising supports holding OTB at the subclass/week level and can support splitting this budget into three types of orders - Non-Basic (N/B), Buyer Basic (BRB) and Auto Basic (ARB) orders. Retailers need to track the cost of goods sold (COGS) to ensure they are profitable and reporting expenses to the IRS correctly. Design Overview. View Homework Help - merch planning and allocation OTB worksheet . 2. It shows how much money is available to. By considering these factors, retailers can calculate how much inventory they need to purchase and when to purchase it. Backup Software is usually on the usb drive itself when purchased new, but has to be installed and configured on the PC you wish to backup. Retailers are part of an integrated system called the supply chain. 2. Skilled in management, Trend Analysis, Negotiation, Sales, Retail, merchandising. estimated sales projections. Learn more. O. When this occurs (in the batch program orddscnt. Definition of “Received Receptacle from Abroad (OTB)” When an item is received from a foreign country, it may arrive in what is known as an “OTB,” or “Received Receptacle from Abroad. Assist the Buyer in developing the merchandising strategy, and assist with sales analysis in order to identify and react to trends in-season. e. The principle concept of merchandise planning consists of four equally crucial steps: Post-season analysis: Past Performance Reporting. Retail Buying Plan Template. Open-to-buy is a budget forecast for purchasing future products or items that a retailer develops for a specific time period. OTB planning is an inventory management practice used by all types of businesses, though it’s especially useful for retailers selling large numbers of SKUs—like fashion and apparel brands. Begin you free trial, then enjoy 3 months is Shopify for $1/month when your sign. This plan aims to ensure better inventory management and make the best use of their purchases. sales figures. The next step is to calculate your OTB using a simple formula: OTB = Planned ending inventory - Projected ending inventory + Planned sales. An OTB planning process supported by intelligent open-to-buy software allows the retailer to stock the right amount of merchandise at the right time. Demonstrated expertise in attaining financial results that maximize sales, meet business objectives, and. Here are some examples: Grouping similar products together to create a sense of similarity. Merchandising is the fusion of planning and design. Argentina; Bolivia; Brasile; Canada; Cile; ColombiaJenis-Jenis Merchandiser. " Stand is also a noun. Systems user expert with experience in development and testing of retail planning tools. 1. ”. With in-season, your. • Based on the OTB and the assortment plan, ensure buying forecasts from markets have consistency with the marketing strategy and. P Inventory − Sales − Markdowns − E. The visual merchandising can be defined as the art of displaying goods and services in a store and decorate stores to grab the attention of customers and to lure them into spending their money in the store. Merchandising Manager Resume Examples & Samples. CLCM is rooted in a deep understanding of your core customers, serving as a guiding star to the overall category strategy and assortment decisions. Term. Retailers are part of an integrated system called the supply chain. In the simplest terms, open-to-buy (OTB) is a financial budget for merchandise buyers. Most common OTB abbreviation full forms updated in November 2023 Allocation. Now subtract your beginning-of-month inventory ($40,000) = $16,000. Create seasonal, monthly and weekly plans and forecasts for sales, inventory, markdowns and gross margin. In my career path,. <br><br>I have experience at managing all merchandising categories, developing and executing. Definition: Amounts to be paid in the future for goods or services already acquired. Merchandising. Attend trade shows and travel to find new brands or manufacturers. Open to buy definition: a financial budget for retail merchandise planners. ]Using OTB is the primary means retailers use to control the flow of goods in the selling season. An OTB is a project management tool that may be implemented when the cost overrun to the CBB or PBB1 is formally incorporated into the PMB for management purposes. OTB, purchase order, and stock ledger data are extracted from RMS. OTB = besarnya uang yg dapat dibelanjakan untuk pembelian barang persediaan pada periode tertentu. In this section, you will learn about the important components of merchandising planning. What is OTB? Open-to-Buy or OTB is an inventory planning strategy that helps retailers accurately work out how much inventory to buy, according to units, cost or revenue Open-to-buy is a budget forecast for purchasing future products or items that a retailer develops for a specific time period. OTB definition: off-track betting : betting at an establishment outside a racetrack | Meaning, pronunciation, translations and examples in American EnglishOff track betting apps. One Tough Brand. OTB, at most, sitting for a very long time can be uncomfortable, and keeping a straight back is hard once the game has gone on for long. What is OTB meaning in Clothing? 1 meaning of OTB abbreviation related to Clothing: 0. Beli Otb Online harga murah terbaru 2023 di Tokopedia! ∙ Promo Pengguna Baru ∙ Kurir Instan ∙ Bebas Ongkir ∙ Cicilan 0%. Pasalnya,. Merchandiser memang biasanya bekerja di industri retail. AMITY SCHOOL OF FASHION TECHNOLOGY AMITY UNIVERSITY Project Report On “Retail Merchandising Strategy for Fashion Merchandise” SUBMITTED TO: SUBMITTED BY: SHIKHA CHANTIYA VISHWA VARUN A7820413001 MA-FRM, 2nd SEM Amity School of Fashion Technology AMITY UNIVERSITY, UTTAR. - Purchase volumes for omnichannel sales in direct. OTC: over the counter; see over the counter medications . Dictionary of Business Terms: OTB. It typically means "Off The Board" and "Off-Track Betting. Therefore, your merchandising begins at the entry gate of your store. For example, manually created. O. The MMU reveals the impact of markdowns (reductions) on the IMU. Robust management of OTB with phased commitment to increase trading flexibility; Work in close alignment with buying and supply to develop supplier relationships; Analyse supplier delivery performance and work with the buyer and supply to take appropriate action; Evaluate customer and market information to enhance and support department planningWith over 10 years of experience in the fashion industry, I am a passionate and driven Retail Merchandiser and Buyer for Marni, a global leader in innovative design. 1. View credit amounts for previous benefit years. Contribute to the definition of the merchandising and wholesale strategies (in the different markets) with the VP of Merchandising and VP of Wholesale, in line with the brand targets (both long and short term). Open-to-buy (OTB) is a key tool for merchandisers to plan and control their inventory levels, sales, and margins. Job Description. The system connects to all relevant business units creating easy-to-understand dashboards that provide optimizations recommended on the fly. You can plan merchandising budgets for future items based on historical data of how well products in t-shirt, shoes, and purchase categories have sold. Redistribution of a budget bucket budget after an OTB check on a purchasing document with a negative result. Retail merchandising is subtle. II- Le merchandising de séduction. pc), Open To Buy (OTB) must also be updated to ensure that budgets reflect reality. They also involve providing special offers to customers. Currently responsible for Key Digital Accounts at VF Corp. 7K views. It can also be used when inventory ships directly from the factory to a customer avoiding a warehouse location. Open to buy (OTB) planning looks at merchandising from a financial perspective to help business owners make better inventory management decisions. EssilorLuxottica. 1. OTB has the meaning assigned to such term in the preamble. 1. Press Tab to Move to Skip to Content Link. 1) Product. Read More » Related Courses. Welcome to the Retek Merchandising Operations Guide. Definition of OTB. Merchandising definition: . Merchandising in media is the practice of creating, marketing and selling products or services related to a particular media property or brand. " A game that is OTB is not available to bet on currently (but may return to the board later, with adjusted odds). Definition of Master Order (Menswear and Womenswear: RTW, Bags, Shoes, Slg) for all EMEA DOS (14 doors) Allocation and sizing for every DOS. Misalnya, jika nilai pembelian barang yg direncanakan pada bulan tertentu Rp10. The delivery of effective stock management and management of the team resources; Build and maintain effective working relationships with suppliers; Assist in the preparation of budgets, sales and profit targets; Quantification of ‘Open to buy’ with phased commitment to increase flexibility throughout the season; Proposing and agreeing OTB. Design Overview. Learn more. You will learn about: OTB Definition Retail Buying Plan Template Components Open to Buy Budgeting Steps Importance of OTB Retail Buying Plan Considerations OTB planning takes into account a variety of factors, including sales projections, historical data, and current inventory levels. 2. Deliver the planned sales and profitability of your department by managing and optimising the categories through effective planning and trading. This is a complete guide to the OTB (Open-to-Buy) concept in retail. Welcome to the Retek Merchandising Operations Guide. Merchandise Planning and Management for Pop-Up Shops. Merchandise is a product that retailers buy and sell while merchandising is the process of getting a consumer to make the purchase. merchandising meaning: 1. OTB definition: . Open to buy (OTB) planend be a budgeting process used from retailer to plan inventory purchases that maintain gesundheit cash flow. For any retailer, the initial markup (or IMU) is the starting point for maximizing profitability. There’s a method you can use to make smarter financial. Operational management of key merchandising tools (eg WSSI & OTB) to maximise opportunities and limit risksOTB definition: Off-track betting. Buying & Merchandising Overview. Definition. Calculate your OTB. Determining the best OTB formula for your merchandise strategy is imperative as too much inventory means high markdowns and a poor return on investment, whereas too little means missed sales. 2. The goal of merchandise allocation is to maximize sales and avoid markdowns as much as possible. In the simplest terms, open-to-buy (OTB) is a financial budget for merchandise buyers. Retail merchandising. Skip to document. For OTB procurement, you have the following options: Release the purchase order value of existing purchase orders for the budget bucket An authorized user releases the purchase order Release an additional. The pricing strategy of your products and how it affects customers. MMU% =. Learn more about having an OTB plan includes place toward ensure retail health. I- Le merchandising d’organisation. For example, a mass merchandiser may have a division for clothing, one for grocery, and so on. So if an HDD enclosure has OTB button, but the software is not installed (e. Career progression in Finance and Control tied to Merchandising, Business Development, and Demand Planning roles, leading to setting up best practices and managing cross-functional. RMS supports three types of OTB budgets – those associated with Non. OTB is a purchasing plan based off your current inventory levels, projected sales, discounts and pre-determined time period. To download an app, you’ll need to head to the app store if using an Apple device or download from the site itself if using an Android device. On the race track, besides the horse racing, a lot goes on. CHINA, JAPAN, KOREA & APAC. OTB 2023 payment dates are as follows: January 10, 2023. the analysis, planning, acquisition, handling, and control of the merchandise investments of a retail operation. Accountable for managing the in-season trading of the. It tells you how much you can spend on new orders. Retail Pricing. Most common OTB abbreviation full forms updated in November 2023. For instance, you have 10,000$ in. 1 Over Target Baseline (O TB): An OTB is an overrun to the CBB which is formally incorporated into the PMB for management purposes. (Some sites will require Android users to use the. (Week because yoghurt Shelf-life is short). Finally, using the COGS, you can calculate profits thusly: Profit = Total sales – COGS. Forward Sales Planning : Sales plan for the full season or the year with monthly phasing needs to be prepared. department managers work on the. A veces se conoce en español simplemente como comercialización. Moreover, they also use discounts and coupons with attractive display signs for increasing sales. Students shared 6 documents in this course. to encourage the sale of goods by advertising them or by…. Open-to-buy (OTB) is a merchandise financial tool that helps retailers plan and control their inventory levels and cash flow. One meaning for OTB is 'off-track betting,' which refers to legal gambling on horse racing outside of the race track. Definition: Weekly Sales Stock Intake The WSSI is the most commonly used fashion merchandising control system. The goal is to create a consistent and seamless experience, no. std::vector<std::string> otb::ImageMetadata::GetBandNames () const: Return a vector containing the name of each band of the ImageMetadata or an empty vector if at. After the buyer completes the Pre-Plan Stage, including the environmental scan of both the business and the domestic and global environments, and the Information Gathering Stage of analyzing numerical data from the previous year, same season, the buyer is prepared to. 2. This includes producing and selling merchandise such as toys, clothing, and collectibles based on a movie, TV show, book, or video game. 12. My goals are to develop business, brand awareness and revenue in order to. I talk about how to find your board, wha. see open-to-buy. It’s an effective way of helping to convert more browsers or window shoppers into customers, by removing their confusion and helping them choose between multiple products more quickly. This button displays the currently selected search type. 1. That means no one can bet on it until the sportsbook puts it back up for betting. OTB planning takes into account a variety of factors, including sales projections, historical data, and current inventory levels. Retail Merchandiser. passes it down to the merchandising team. Omnichannel assortment definition for newness and carry over with Regions, sales planning, OTB definition and in season re-forcast. An OTB or retail buying plan is the plan that helps to keep the retailer on the right track for the purchase of inventories for the sale of the available goods or services. O. This step is key if you sell by ecommerce. Add product images and descriptions to help staff identify products. Open-To-Buy (OTB) is merchandise budgeted for purchase by a retail store during a certain time period that has not yet been ordered. Oracle Retail Merchandising Batch Schedule. Effective communication is an important part of their job. to OTB, ASP, SKU efficiency; OTB definition for the market, by leasing with the RTL Planning; Central stock distribution form central BULK to different Regions according to the sales performance Strong collaboration with Visual Merchandising as to guarantee a proper display in store by ensuring merchandising delivery from production Experienced Sales Manager in the Luxury fashion industry with a well-established relations with top retailers as well as track record of increasing revenue in new and existing global markets through personal and professional initiative. An open-to-buy is a budget, and involves the full range of budgetary functions. What does the abbreviation OTB stand for? Meaning: offtrack betting. Open-to-buy (OTB) is an inventory management strategy and formula businesses use to create buying budgets for specific periods of time. com Open-to-buy (OTB), then, is essentially a budget for future receipts contained to a point in time. Definition and Guide. Dictionary of Business Terms: OTB. OTB means an indigenous community or a rural community or a neighborhood association (Organizaciones Territoriales de Base) established in accordance to the Recipient ’s Law No. Visual merchandising is a broad concept. Management One’s OTB plans are founded on reliable data, advanced algorithms, and experience-based. products connected with a popular film, singer, event, etc. Bottom up planning - individual. 1551, dated April 20, 1994 and published in the Recipient’s Official Gazette on April 24, 1994. Master order presentation to the Creative Directors. 12.